RetailCoder was founded on a singular belief: Enterprise brands shouldn't rent their infrastructure. We build self-hosted software that guarantees data sovereignty and unlimited scale.
In 2024, our founding engineering team was tasked with migrating a high-volume global retailer off of a legacy monolithic platform. We quickly hit the ceilings of popular SaaS commerce solutions: hard API rate limits, rigid checkout flows, and extortionate transaction fees.
We realized that truly massive brands don't need a hosted "store builder"—they need a powerful, sovereign commerce engine that they can deploy on their own infrastructure and modify down to the source code.
That's why we built RC:Storefront. A headless, microservice-driven architecture designed exclusively for enterprise scale.
To commoditize enterprise commerce infrastructure, returning data sovereignty and profit margins to the brands that generate them.
A future where every major retailer operates on open, self-hosted, edge-cached technology without paying a SaaS tax.
These four core principles guide every line of code we write and every architectural decision we make.
We write software for engineers. Our architecture favors explicit control over implicit magic. If you want to rewrite the checkout logic, you have the source code to do it.
You shouldn't have to ask a SaaS vendor for a CSV export of your own customers. With RC:Storefront, the Postgres database is yours, sitting securely in your VPC.
Built on a microservice architecture capable of handling flash sales and global traffic spikes without throttling or rate limiting your storefront.
We fundamentally reject the idea of taking a percentage of your revenue. You pay for the software once, and every dollar of profit stays in your pocket.